Growing your social media likes is important to helping your business reach new customers. However, there are so many times I see accounts whether it is Facebook, Instagram, or LinkedIn where the account consistently has the same one or two likes per post over and over again, but breaking that cycle can be fixed. …
When running search ads one of the most important things to do each day is to check the search terms report. To check the search terms report select “keywords” on the left column of Google Ads, and select “search terms” in middle of the row of options towards the top of the screen. By reviewing …
In a previous post, I talked about awareness goals to set for your Facebook Ads. In this post, I am going to discuss conversion goals to set. The conversion goals are the goals you set for campaigns to drive sales and get new leads. Conversion campaigns use a lot of remarketing audiences. People who visited …
There are several different types of Facebook Ads you can run. Each of them helps to grow your business and can be used to target and engage with your target audience. In this post, I will explain three different types: single image, carousel images, and video. Single Image Single image ads are great to …
In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You …