When advertising on Facebook and Instagram one of the first things I do is install the Facebook Pixel. The Facebook Pixel is how you can optimize and measure post clicks data from Facebook and Instagram advertising. You can install this code on your website fairly easily. Whether your website is set up with WordPress, Squarespace, …
Facebook Pixel Installation – Critical For Success Read More »
When creating ads on Facebook and Instagram I never recommend creating a campaign optimizing towards likes. There are many reasons not to. I try and remember the phrase “likes don’t pay bills”. What I mean is there is no direct correlation with the number of likes you have and the number of new clients or …
Learn how to create a Facebook ad that actually works. When posting ads on social media the first thing I tell people is that you’re “clogging” people’s feed. That means people are scrolling through photos of friends, family and loved ones. Users are relaxing and destressing from a hard day at work or school and …
When running ads on search engines I tell my clients to think of search as a research platform. People turn to channels such as Google and Bing in order to find an answer to a question. People want to find a place to eat or a service to hire or a place to buy something. …
Search advertising is one of the greatest ways to drive relevant traffic to your website. However, there are so many times where I see accounts that were previously running and their bounce rate was over 80% or the account has a click-through-rate below 3%. One of the easiest ways to improve search performance is to …
When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level. The …
In order for search ads to be effective in growing your business, it is important to understand how search ads work and can be optimized to grow your business. When someone is searching they have the INTENT to find something. They are actively looking for something either a business to go to or they are …
There are so many times I get the question, “Why should I pay money to Google to bid on my brand terms when I am already at the top of the page for organic/non-paid listings when someone searches for my brand.” There are so many great reasons to bid on your branded terms so I …