One of the biggest missed opportunities I see from Facebook Ads and Facebook posts is not inviting those who like, love, etc. your individual posts to like your page. Every time someone sees content from you they have a chance to engage. By simply clicking on the likers of each post or ad you can send them an invite to like your page.
The easiest way to add these people is to go your Business Page on Facebook and click on each individual post where you see the likes. You will then see a window appear with all the individual people who like the post.
You will see a button next to their name that either says “Invite”. Once you click the button the user will get a notification that your business invited them to like the page. “Invited” means that there is a pending invitation. So you are waiting for them to accept the invitation to like your page. “Liked” means they already like your page.
The more people that like your page, the more people you can reach with your organic (non-paid) posts. The new like does not guarantee a new customer or lead. However, it allows you to continue to build your relationship with that person. The like gives them the opportunity to engage with your other organic posts moving forward. Over time as trust is built through seeing more posts can lead to a future sale.
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Thank you Pete! I am glad you enjoyed the content. There is plenty more to come.