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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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Facebook Ad Types
Facebook Ad Types offer a diverse range of advertising formats to businesses looking to maximize their digital presence. With Single Image Ads, Carousel Image Ads, Video Ads, Slideshow Ads, and […]
Audience Targeting For Search Advertising
In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you […]
Audiences For Search Advertising
Search advertising plays a pivotal role in the success of digital marketing campaigns. It enables businesses to reach their target audience effectively and drive valuable conversions. It is essential to […]
Facebook Pixel Installation – Critical For Success
The Facebook Pixel is an essential tool for advertisers on Facebook and Instagram, offering valuable insights and optimization options to enhance the effectiveness of advertising campaigns. By installing the Facebook […]
Social Media Likes Don’t Pay The Bills
When it comes to social media likes, it is crucial to understand their limitations in driving meaningful business outcomes. Likes may seem appealing, but they do not directly translate into […]
Social Media Ads As A Value Tool
In today’s digital landscape, mastering the art of creating effective Facebook ad is essential for businesses to thrive. However, simply bombarding users’ feeds with sales pitches won’t cut it. To […]
Search Is A Research Tool
Search advertising is a powerful tool that allows businesses to connect with users actively seeking products, services, or answers to their queries. Platforms like Google and Bing serve as research […]
Instagram Posts, Learn What To Post
When it comes to using Instagram as a marketing tool, one of the most common questions I receive is: “What should I post?” It’s a crucial question because the content […]
Negative Keyword Lists For Search
Location-Based Negative Keywords In the realm of location-based negative keywords, comprehensive research is your best friend. The specific area where your business operates or serves greatly determines the kind of […]