So many people ask me what to post on Instagram. There are a variety of different posts that help grow your account and the more variety you can include the better. Keep in mind, each post must still represent your brand’s core message and value, but different types of posts can help build your brand …
Search advertising is one of the greatest ways to drive relevant traffic to your website. However, there are so many times where I see accounts that were previously running and their bounce rate was over 80% or the account has a click-through-rate below 3%. One of the easiest ways to improve search performance is to …
When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level. The …
One of the of the most frequently asked questions I get on LinkedIn is what to include or not include in your experience section. There is a simple rule to follow whether to include or not include an experience on LinkedIn. If the experience enhances your CURRENT position or role keep it. If it doesn’t …
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Writing a good LinkedIn bio is essential to building your credibility on the platform. It is your first impression you are giving someone browsing your profile and your profile gives visitors a chance to get to know you and what value you can offer them professionally. Learning what to include and not include and how to …
In order for search ads to be effective in growing your business, it is important to understand how search ads work and can be optimized to grow your business. When someone is searching they have the INTENT to find something. They are actively looking for something either a business to go to or they are …
One of the biggest missed opportunities I see from Facebook Ads and Facebook posts is not inviting those who like, love, etc. your individual posts to like your page. Every time someone sees content from you they have a chance to engage. By simply clicking on the likers of each post or ad you can …
Each Facebook Business Page has so many Facebook tabs. However, what you chose to include and not include are critical for engaging with your audience. It also helps in building credibility with your audience. While it is great to have tabs, if the tab is not serving your business, remove it. You can remove …
Instagram continues to be one of the largest, most influential platforms in terms of social media today. However, there are so many times I hear people say, “I am posting great content, I am getting a ton of likes, comments, shares, etc. but nobody is buying anything or nobody is coming to my store.” When …
There are so many times I get the question, “Why should I pay money to Google to bid on my brand terms when I am already at the top of the page for organic/non-paid listings when someone searches for my brand.” There are so many great reasons to bid on your branded terms so I …